The Importance of Building Backlinks from Social And Authority Sites to Rank Highly in the Search Engines

Have you been trying to find out the importance of building backlinks from social bookmarking and authority sites in order to rank highly in the search engines? Have your efforts to discover the reasons why people always like to channel their link building campaign on social networking and authority sites proved abortive? Do not worry yourself so much because this article will help you to learn why it is vital to build links back to your site or blog from the sites that have the largest web presence. This article will teach the importance of getting your backlinks from sites that have high Page Rank.

Have you ever wondered why most article marketers submit their articles to popular article directories, such as ezinearticles.com, that have massive online presence and high Page Rank? They do it because they are looking for quality backlinks. They do it because they are aware that without these quality links back to their own sites, they will not get good targeted traffic not to talk of getting good conversions that will result in sales.

Have you ever asked yourself why most webmasters, product vendors and affiliate marketers now resort to video marketing by turning their articles from ordinary text to videos and submitting them to widely known video sites like youtube.com? They do it because videos easily go viral thereby getting them a lot of backlinks. Then, these backlinks from the videos become more and more powerful if they are coming from an authority site such as youtube.com.

Do you know why forum marketers, specifically those that want to establish their businesses on the internet, only sign up with the largest and most important forums in relation to their industry, business, field or niche? They do it because they need valuable backlinks which will help to raise their sites’ Page Rank, search standings in the SERP (Search Engine Results Pages) and for overall SEO (Search Engine Optimization) purposes. Believe it or not, Google and other popular search engines are in love with authority sites and so they value links from them more than links from any other site.

Do you still want to know the importance of getting your backlinks from popular social networks and web 2.0 sites, also known as authority sites? They will give your site or blog a good PR because they already have a good PR. You know pretty well that no-one gives what he does not have unless he wants to steal it from someone else and that’s not a fair practice.

As a matter of fact, Google and other top search engines frown at backlinks that are not natural. In short, Google might penalize or ban your site because of it. So, you have to be very careful especially if you are outsourcing your link building campaign. You have to be sure that the individual or company that you employed to handle the process for you is doing what is 100% white hat so that you can avoid what the SEO experts refer to as Google Slap.

For the records, many Google Adsense accounts, sites and blogs have been disabled, suspended or banned because of black hat or illegal link building processes. So, it is advised that you don’t leave spam-looking comments on authority sites and other popular sites just because you want quality backlinks that will increase your rank in search engines. The site owner may just flag such comments as spam which will most probably destroy all your efforts.

Still want to know the importance of building backlinks from social and authority sites in order to rank highly in the search engines? You need to link on them because if you link on many sites with less PR, your PR will naturally become of less value. This means that you will end up having a low PR. After all, it’s all about garbage in, garbage out. However, this does not mean that you should totally avoid putting links on sites with relatively low PR.